Direct marketing can be defined as a business that sells product or any kind of services directly to the customer. Even it can be defined as a perfect system of marketing that involves different kind of advertising media for affecting a measurable response at any kind of location. Direct marketing provides an opportunity to promote the product to customers directly; therefore, there is maintenance of good relationship between the customers and the organization. This kind of marketing helps to build a good relationship with the new customers as well. Relationship is maintained through client database and direct marketing also focuses on customer retention.